Nelson County · Virginia · Route 151
Gather. Sip. Shop.
Stay awhile.
A gourmet market & a self-serve wine bar
In the historic 1932 apple packing shed on Route 151, The Roost brings the best of the Blue Ridge under one roof. Local wine and craft beer poured by your own hand, artisan cheeses and provisions, and a place made for lingering.
In the apple packing shed of 1932
The gateway to Nelson County — under one historic roof.
The Roost was born from a simple idea: a year-round gathering place that brings more of Nelson County together. A gourmet market and a self-serve wine bar where local farmers, winemakers, bakers, and makers share what they do, where neighbors shop for thoughtfully curated provisions, and where visitors discover the people, products, and places that make this region worth exploring.
A small confession: the photographs here are how we imagine The Roost, not pictures of it yet. We’ll trade them for the real thing as the doors get closer.
How we picture a full tableGather
Come together.
A gathering place for locals and visitors alike. Meet a friend, taste local wines from our self-serve system, settle in with a glass and fresh charcuterie, or simply stay awhile. Seasonal events, tastings, and community, year round.
The pour we’re building towardSip
Taste Virginia and beyond.
A self-serve wine system lets you explore a rotating selection by the taste or the glass, at your own pace. Virginia wine leads, with thoughtfully chosen bottles from beyond, plus regional cider and beer. Relaxed, approachable, nothing like a formal tasting room. Start at The Roost to discover which Nelson County winery might be your next stop, or find a hidden gem you haven’t visited yet.
Shelves we’re still stockingShop
Take something good home.
Not a wine bar with a shop attached, but a true gourmet market. Fill your basket with local meats and cheeses, fresh and organic produce, prepared foods, breads, flowers, Virginia wine, artisan goods, art, and beautifully curated gifts, all under one roof.
Stay Awhile
Explore Nelson County.
More than a stop, a starting point. The Roost is the gateway to Nelson County. Pack a picnic, discover a local wine, and let us point you toward what comes next, the wineries, trails, and places to stay that make the drive worth it. Come for what you need. Stay because it feels good to be here.
The self-serve wine experience
Pour your own. Explore at your pace.
Tap a card, choose a taste, a half, or a full glass, and let the wall pour it for you. It is the easiest way we know to discover a new Virginia winemaker, compare two vineyards side by side, or decide which cellar door to visit next, no sommelier hovering, no pressure.
Out back
Room to gather by the creek, year round.
Outdoors
The Run
A grassy stretch of picnic tables beside the creek that feeds the South Fork Rockfish. Grab provisions from the shop and make an afternoon of it.
Curated by good people
The Roost isn’t just about Brad and Andrea. We’re bringing together people with real expertise to thoughtfully curate everything under our roof.
“The Roost brings together just about everything I love in one place: great wine, warm hospitality, and the chance to share something new with guests every time they walk through the door. Add in Nelson County, one of the most beautiful corners of Virginia, and this was an easy yes for me.”
“The heart of a place is found in the people, stories, and creativity that make it unique. The Roost is an opportunity to celebrate the incredible artists and makers in our county, giving their work a beautiful space to be discovered and connected with, where art, agriculture, wine, and local spirit come together.”
Leaning in local
Become part of The Roost.
We’re curating the farms, makers, and artisans who’ll fill our shelves. Highlighted local producers and artists are coming soon. If that’s you, we’d love to hear from you.
Food vendors
The Roost purchases local foods wholesale. If you’re a wholesale-certified producer of provisions, prepared foods, breads, or fresh goods, reach out to be considered for our shelves.
info@theroostfarmshop.com →Makers & artisans
We’re featuring local artists and makers throughout the shop. If you create something worth discovering, introduce yourself and become an artisan at The Roost.
artisan@theroostfarmshop.com →Good questions
The word on the shed.
What are you building?
An elevated gourmet market experience and wine bar, in the historic 1932 apple-packing shed on Route 151.
Is the antique shop still here?
Yes! They’re operating in the basement. Enter via the side of the building.
When will you open?
We’re trending toward the end of 2026. Join the list below and we’ll tell you first.
Will you have events?
Yes. The Roost will be a place to gather. We’re planning a wine club with monthly events, wine-pairing nights, tastings with local wineries, arts and crafts shows, meet-the-maker events, seasonal markets, workshops, and more.
Are you hiring?
Yes. Team Roost is beginning its search, starting with a Store Manager. Future roles include Team Lead, Prepared Food Associate, and Roost Associates (our part-time front-of-house team). See below to apply.
Join Team Roost
Help us open the doors.
We’re building a team that believes hospitality is about how people feel when they walk through the door. Our first hire sets the tone.
Store Manager
Lead the day-to-day of the farm shop, wine bar, and prepared-food floor, build and coach the team, and become one of the faces of The Roost. Hospitality leadership background preferred.
10 days PTO · performance bonus · employee discounts · wine & product education · room to grow
Apply nowRoles coming soon: Team Lead · Prepared Food Associate · Roost Associates (part-time front of house). Interested in a future role? Send us your info →
Be first through the door.
We’re opening late 2026 in the historic packing shed on Route 151. Leave your email and you’ll be among the first to hear about our opening, tastings, and events. Nothing else.
We respect your privacy. Opening Late 2026 · Nellysford, Virginia.